All You Need Is Cash
The Beatles "All You Need Is Love" is now being used as the theme of a new ad campaign for Luvs disposable diapers. Perfect, no? because undoubtedly, when John Lennon wrote the song 40 years ago, he was thinking about...shit.Which is a pretty nice segue to this, my favorite story of an attempt by a company at matching a song to an ad campaign. Shortly after
Johnny Cash died, his family was approached by a certain company who wanted to know: "would the Cash estate license the song "Ring Of Fire" for use in our next TV campaign?" Lyrically, it tied in perfectly with the product's primary benefit. The whole business about the "burning thing.....and it makes a fiery ring".....etc, etc.The company, named Wyeth, makes.............Preparation H. The hemmorhoid relief medicine.
Roseanne Cash told them no, and to stick it up their ass.
posted by Nigel St.John Regina Smegmatica Howle-Raines @ 8:02 AM
1 Comments:
Ugh, I hate it when classic tunes (not that I'm a fan of the Beatles) are used in commercials. Especially when the artist is dead and cannot object. Like Hendrix.
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