Hey, Coors: vent this!
Coors has to be the silliest beer company around.First comes the idiotic business with the can turning blue. This alerts you that your beer is cold. Apparently leaving it in the fridge isn't enough...you have to wait for that color change; then you're okey-dokey to guzzle.
Now I'm hearing a Coors ad on the radio touting their latest lightning bolt of an idea: can venting. This is something "new", a feature where they've made the pop-top hole in the can, whence the beer is dispensed...bigger. This allows air to rush into the can around your mouth and so ensures, as they claim, a "smooth pour every time".
Since when is this a problem? Did they do focus groups with beer-bellied rednecks who somehow, tilting the old, non-vented can up to their lips, had trouble getting the beer into their mouths? I know I've complained about this for years: "you know, Frank, I'd really like this beer much better and would buy exponentially and incrementally more of it if they could only figure out how to get air around my lips as I'm sucking the amber fluid down. As you know, this would guarantee me a smooth pour, every time."
Coors can buff my scrotum.
posted by Nigel St.John Regina Smegmatica Howle-Raines @ 7:34 AM
5 Comments:
If they really wanted to make the perfect can of beer they would make it where the whole top popped off so it would be more like a glass. They do it with canned goods in Central America, they can do it with beer.
When you manufacture beer that tastes exactly like donkey urine, you gotta go with whatever gimmick you can to sell the product.
I make my own beer at home. Yummy.
Have you ever seen a true blue beer Alcoholic drink beer??
a little habit i observe
is that they kinda tuck their lower lip in a little and just Pour it on in.
thus creating their Own smooth pour.
What's funny is that the original Coors can had a vent on it in the form of a second round hole. So how can this be something new.
Bunny, dude...they do the same thing in america for a bunch of stuff...canned tuna, canned corn, canned anything! You're right, it's about time they do this for beer, it's the ultimate VENT.
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